Born Of Modern Media

If you want to know about Greg Schuler and how he and his wife's company GSI came into being, it's all right here. Basically it's a story about someone fortunate enough to get up every morning, plug into media, and do what he loves to make a living.

Back in 1981, with a journalism degree from Purdue in hand and a promising newspaper career already underway, I changed course. I decided to combine what I’m good at doing—writing and designing, with what I’m passionate about—horse racing. My wife and I moved from the north to Lexington, Ky., where I went to work in advertising for the then-weekly harness racing magazine, The Horseman And Fair World.

The climb from advertising associate to advertising manager came quickly, and I stayed in that position for almost 30 years.

As the digital age began to take shape, I felt the timing was right to start my own advertising agency, to take advantage of the promotional opportunities that were becoming available to horse racing clients in what was a growing number of media outlets.

With a ramped-up computer and high-speed bundled communications package, that new business could be located anywhere, so we moved “back home” to be near family in South Bend, Ind.

GSI has been blessed from the outset to have the best clients in the business, and every day my design team and I work with them to deliver an effective advertising message to those in the harness racing community.

When I’m not working, I watch a lot of horse racing on wagering platforms and TVG, and keep up with the racehorses we own in GS Racing Partnerships. On weekends from Memorial Day through Labor Day we watch the harness ponies we own race in the heart of nearby “Amish Country,” in Nappanee and LaGrange.

Racing's not the end all. We #ShopLocal, enjoy dining out and family get-togethers, travel to the local casinos, tend to the family’s riding horses, attend Purdue and Notre Dame football and basketball games, and follow Chicago Cubs baseball.

As an aside, I’m 66, but never doubt my tech. I launched one of the world’s first websites in early 1994 when I learned to write code during a spring break vacation ice storm. And if you’re on social media, you’ll find me.

Fabulous Foursome – Murray Brown (Hanover), David Reid and the late Geoffrey Stein (Preferred Equine), and Greg Schuler at the Red Mile.
GS Racing & Partners fan favorite Ponytail. We had a blast racing her!
GS Racing & Pedigree Point’s Trottingbred World Champion and Pacer of the Year Sassy Kass. What a filly!
At Notre Dame Stadium. “Here come the Irish!”